Phase 1 — Profiling: Nama, username, platform, niche, followers, audience demografis, brand history, contact info, vibe/persona
Phase 2 — Metric Analysis: Engagement rate (>3% 🟢), reach rate (>20% 🟢), comment ratio (>5% 🟢), share ratio (>3% 🟢), growth rate (>5%/mo 🟢), consistency (>3 posts/week 🟢)
Phase 3 — Content Analysis: Content type, hook quality (1-5), production value (1-5), authenticity (1-5), CTA effectiveness (1-5), hashtag strategy (1-5), brand safety (1-5), audience sentiment (1-5)
Phase 4 — Audience Match: Demografis (30%), Interest (25%), Geographic (20%), Purchasing Power (15%), Engagement Quality (10%)
Phase 5 — Business Score: Audience Match (25%) + Engagement (20%) + Content Quality (15%) + Reach (15%) + Brand Safety (10%) + Growth (10%) + Conversion (5%) = Score 1-10
Phase 6 — Collab Model: Barter, Affiliate, Sponsored Post, Brand Ambassador, Co-Creation, Event/Trip, Giveaway, Takeover
Phase 7 — Funnel Strategy: Content → Hook → Demo → CTA → Landing Page → Capture → Follow-up → Sale → Retargeting
Phase 8 — ROI Calculation: Cost per Content, Cost per View, Cost per Click, Cost per Acquisition, ROAS, LTV Impact
Phase 9 — Outreach: DM Instagram, Email, WhatsApp, Comment on post. Template: "Hai [Nama], saya dari [Company], kami suka konten kamu tentang [topic]..."
Phase 10 — Tracking: Link clicks (Bitly/UTM), Conversions, Engagement, Audience growth, Sentiment, ROAS