Tim Aden · PT Supermedia Digital Utama — supersense.id
Framework standar Tim Aden untuk evaluasi KOL TikTok & Instagram — 10 fase end-to-end.
Identitas, followers, following, posts, niche, bio, lokasi. Platform: IG & TikTok.
ER = (likes+comments+shares)/followers · Reach rate = avg views/followers · Growth/mo · Consistency posts/week.
Content type, hook 3-detik, production value, authenticity, CTA, hashtag, brand safety, sentiment.
Demografis 30% · Interest 25% · Geo 20% · Daya beli 15% · Kualitas komentar 10%.
Score 1-10 weighted → Tier: 8-10 = A (eksekusi) · 6-7.9 = B (test kecil) · 4-5.9 = C (monitor) · <4 = D (skip).
Barter · Affiliate · Sponsored post · Brand ambassador · Co-creation · Event sponsor · Giveaway · Takeover.
Konten KOL → hook → demo → CTA → landing → capture WA/email → follow-up → sale → retarget lookalike.
Cost per content/view/click/AC · ROAS = revenue/cost · LTV impact.
DM singkat-friendly · Email formal + deck · WA semi-formal · Soft comment first.
Link UTM/Bitly · Conversions via affiliate dashboard · Engagement kolab post · Growth before/after · Sentiment.